When we work on projects for our clients sometimes words are not enough to describe what we want to design for them. What we visualize in our heads is probably a lot different than what our clients are visualizing. So how do we show our clients what we are thinking?
So a standard procedure we go through is first to go onsite to their location. This way we can get a feel of the surroundings. We don’t want to design something for them that do not fit in their place of business or office. If it’s a retail business we usually ask for their target audience. What style or type of design they are looking for. We sit with the client and brainstorm ideas together until we get an idea of what they want.
We take measurements of where they want their graphics to be installed, like a wall or window for example. This way we can get them an estimate on the prints. We charge per square feet and depending on the material they want the prices vary.
When we get back to the office we work out an estimate with the measurements we took. We also work out a separate estimate for the design and install. So a basic project will consist of the 3 things: Design, Print and Install. We only start the design work after the client approves the pricing for the entire project.
It’s a scary thing when you are about to invest thousands of dollars into a project and you can only hope for the outcome to be good. We want our clients to feel comfortable and confident in what they are going to receive after the project is completed. Whether it is a window graphic or a wall mural, we like to render out what it will look like.
We always take pictures of where we are going to install the graphics. We do this so once we get the design approved we can show them a computer graphic rendering of what the project will look like completed. When we finish our projects, they come out pretty darn close to the renderings. No surprises, just happy clients. =)